Driving AR 1.5.2

Za Rulem magazine is the main, the largest automobile and men's magazine in Russia by circulation, the leader in terms of readership and advertising fees. "Behind the wheel" has been produced since 1928. And today the publication continues to be the most relevant and technically savvy magazine – Behind the Wheel was the first in the Russian automotive media market to use Augmented Reality (AR) technology. Thanks to this technology, it became possible, for example, to "revive" a photo of a car and make it go right on the pages of the magazine. Today, at least 10 editorial materials in each issue of "Behind the Wheel" include elements of "Augmented Reality". First of all, these are videos and photo galleries that can be viewed via a smartphone or tablet with a camera. But that's not all – we tried to add other pleasant surprises to each room. For example, without waiting for the release of a new issue of the magazine, you can look at the most interesting premieres of international car shows and exhibitions.

How to use it? Very simple.

1.Point the camera at the cover of the magazine "Behind the Wheel" to download the contents of the issue.
2. Wait for the download and look for the "Augmented Reality" icon on the pages.
3.Point the camera at the page, click on the icons and enjoy additional materials beyond the paper layout! The latest version of the app Driving AR download for android.