Has your site suddenly dropped traffic by 5 (!) times, and its efficiency has decreased dramatically? Do not rush to blame everyone and everything, for example, specialists in search engine promotion or filling a resource with content. Most likely, they have nothing to do with it. And you, like many website owners around the world, have become a victim of another Google update. The search engine periodically (usually several times a year) makes adjustments to the ranking mechanisms of sites in search results. Let's face it, Google is not too willing to disclose all the algorithms for forming its "love" or "hate" for a particular web resource. It's just that competent SEO promotion specialists intuitively, based on rich experience, like pilots in an ocean raging during a storm, conduct customer sites through dangerous shoals, bypass steep cliffs and other obstacles to the promotion of the resource.
Why is there a comparison with the marine theme? It's very simple: the fact is that almost everyone calls the next update that took place in May 2022 a real disaster. The sites were "shaking" in the output worse than the ships opposing the ninth shaft. Therefore, only a team of professionals who are engaged in site support can bring a web resource out of such a peak. And if there are no such "sea wolves" at hand? Well, then it remains only to pray and put yourself in the hands of fate. What if she turns to face you, and not another place that is not too desirable in such a situation? Moreover, Google promises that after the changes, some pages, on the contrary, will be able to dramatically increase their rating. So as a result of the storm, not everyone will crash and run aground — you see, some nondescript at first glance boat will rise to the crest of the wave. Then she will proudly stare at the competitors from the very top and survive her "moment of glory".
But jokes aside, what actually happens during such updates, and how to handle the situation?
Let's listen to the representatives of the most popular search engine in the world, providing them with our comments. So, through the mouths of its employees, Google claims that:
In fact, the members of the Google team really do not fully understand how the search robot will behave when the ranking algorithms change. In this sense, they are not lying, because, in fact, the right to "execute and pardon" has been transferred into the hands of artificial intelligence. Unfortunately, the result of updates cannot be predicted, but it is quite possible to minimize the possible negative effect of their implementation. The accumulated experience, intuition and well-coordinated joint work of webmasters are designed to help in this.
When a solid web studio is engaged in SEO promotion of your site, which simultaneously conducts other projects, then the so-called collective intelligence and comparison of the situation with other resources will allow you to "get to the truth" faster. Then the team will work together to understand what the new search engine algorithms want from the site, and quickly find the optimal solution. Otherwise, you will have to surrender to the will of providence and, like ancient navigators, rely on the favor of Poseidon or Neptune (in our case, the lord of the depths of the Internet has a different name that every user of the world Wide web knows